Maria Botéus, Hotel Manager, Nääs Fabriker
Nääs Fabriker
Nääs Fabriker’s success with direct sales and packages
About Nääs Fabriker
Situated right next to lake Sävelången, Nääs Fabriker Hotel & Restaurant operates within a historical 19th-century cotton mill. This unique venue has 81 rooms, a spa area, restaurant, conference facility, and beautiful surroundings. In addition to a hotel and a restaurant, Nääs Fabriker also has several shops, a café, and co-working spaces. One of Nääs Fabriker’s core ambitions is to attract more visitors to the area through experiences, activities and great guest service.
The Situation before BookVisit
Nääs Fabriker’s previous hotel management solution lacked the ability to bundle different offers, such as rooms, spa services, restaurant bookings, and gym access, into customizable packages. With the previous solution, there were limited guest options for managing and editing reservations, and the system overall required more manual work from staff.
The Solution
We provided Nääs Fabriker with a comprehensive solution with a booking engine that offered them the ability to create custom packages, such as a package containing room, spa, and dinner options.
Additionally, our solution for Nääs Fabriker include a variety of tools and integrations designed to streamline their operations and enhance the guest experience:
The Results
BookVisit has helped Nääs Fabriker streamline and automate their operations, making the online booking flow simpler and reducing the number of manual work for staff by for example minimizing customer inquiries. Reducing the manual work, meaning that Nääs Fabriker now has even more time at their hands to deliver great service and enhance the guests’ experience.
In addition, Maria Botéus, Hotel Manager at Nääs Fabriker, mentions that BookVisit has helped them increase their online sales through their own website. She adds that something that significantly has boosted the increase of direct bookings is the packaging function in BookVisit. According to Maria "the packages are easy, clear, and above all, attractive and persuasive for our customers to book, as well as the sale of add-on products in the form of various VIP products for the rooms”.
Maria also highlights the success of offering day packages, excluding overnight stays; “We also benefit greatly from the ability to book our various day packages, where we have bundled our Bathhouse with breakfast, lunch, and dinner, as well as different events and workshops."
Another area of growth for Nääs Fabriker has been the increase in gift card sales.
”“We have also seen a significant increase in our gift card sales compared to our previous system”