Pluscamp
Pluscamp is a chain of independent camping sites with varying PMSes and different system set-ups. When you choose Pluscamp, you support the local and the distinctive. They are not like other campsites; they are a melting pot of wonderful people, located in Norway's most spectacular places.
”By switching to BookVisit our sites have experienced a substantial growth in the proportion of online bookings, which surpass the OTA numbers. One of our sites increased their online booking numbers by over 400% YOY!
Eli LarsenBusiness Manager, Utflukt
The Challenge
Before Pluscamp started using BookVisit, they had a range of online booking solutions and website providers, making it very hard for their guests to find and book stays across the chain.
Pluscamp wanted to create a one-stop-shop for their customers to find and book a stay at any Pluscamp site, while also future-proofing their common approach to user friendly websites and a customer friendly online booking solution for each of the Pluscamps.
The Solution
BookVisit was seamlessly integrated across the different systems, allowing Pluscamp’s sites to retain their current PMS, and instead layer the online booking and instant web module on top.
“The Instant Web Module is simple and easy and provides each site with autonomy over the content of their own website, without having to learn a full CMS.”
Eli LarsenBusiness Manager, Utflukt
In parallel, we created a central website for Pluscamp which is visually appealing and user-friendly. We also introduced a modern Multiproperty booking page with streamlined availability information.
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Central Reservation System
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Webpage
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Booking Engine
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Channel Manager
The Results
“Across the board we have seen a significant increase in both traffic and conversion for our multiproperty and our sites.”
Eli LarsenBusiness Manager, Utflukt
Collaboratively, we've worked to enhance Pluscamp's digital presence and sales potential, achieving key milestones:
We created a visually appealing and user-friendly website that has attracted more guests and boosted bookings.
The introduction of a modern Multiproperty booking page streamlined availability information, resulting in increased conversion rates.
By developing unique websites and booking pages for each facility within Pluscamp, we've strengthened their individual brand identities and personalized the guest experience. When interviewing Eli Larsen, Business Manager at Utflukt, she also adds that "...by using the same system, we learn from one another and ensure that we get the most out of this brilliant tool"
These initiatives have not only improved Pluscamp's digital presence but also optimized their sales channels, providing guests with a more appealing and efficient booking experience and enhancing Pluscamp's competitive edge in the industry.
“By switching to BookVisit our sites have experienced a substantial growth in the proportion of online bookings, which surpass the OTA numbers. One of our sites increased their online booking numbers by over 400% YOY!”
Eli LarsenBusiness Manager, Utflukt
