Dömle Herrgård
Streamlined operations, increased direct bookings, and unforgettable guest experiences: Dömle Herrgård thrives with BookVisit and VisBook.
About Dömle Herrgård
Dömle Herrgård is a historic estate that has evolved into one of Värmland’s premier luxury destinations, offering spa retreats, weddings, golf packages, and corporate events. With such a diverse range of guest experiences, ensuring seamless operations and a smooth booking process is a top priority.
For years, the hotel relied on multiple disconnected systems, creating inefficiencies and slowing down operations. The introduction of VisBook as an all-in-one property management system (PMS) and BookVisit as an online booking platform and channel manager has transformed the way Dömle Herrgård operates, resulting in a more streamlined guest experience, better staff coordination, and an increase in direct bookings.
How BookVisit Increased Direct Bookings
Before implementing BookVisit, a significant percentage of reservations came through OTAs, leading to high commission costs and fewer upselling opportunities.
”Now, we limit the availability of rooms on OTAs, and only offer room-and-breakfast there. If guests want packages, they need to book directly. This makes a huge difference.
Reception Manager, Dömle Herrgård
By shifting bookings to their own website, Dömle Herrgård has been able to increase revenue, sell more personalized experiences, and offer a better booking journey for guests.
“If you look at last year’s numbers, you can clearly see the difference” she explains, holding up a report she’s extracted. “The long bars on the report? Those are our direct bookings. The short ones? Those are from OTAs. Our website brings in the most.”
And the numbers back this up. In 2024, direct bookings were approximately twelve times higher than OTA bookings, and this trend has continued into 2025, where direct bookings remain over nine times higher than OTA bookings.
Creating and Managing Packages with Ease
One of BookVisit’s strongest features is how quickly and easily Dömle can now create and update packages.
“It takes just 5–10 minutes to set up a new package from scratch, complete with images and pricing. It’s that simple.”
The ability to quickly adapt packages to seasonal trends and demand has helped maximize occupancy and revenue potential.
Marketing That Converts into Direct Sales
By integrating BookVisit with marketing campaigns, the hotel has successfully promoted and filled themed weekends and special events through direct bookings.
“A lot of our theme weekends get fully booked thanks to BookVisit. When we run Facebook ads, we can link guests directly to the booking page, where they see availability, prices, and details immediately. They can book in just a few minutes,” the Reception Manager explained.
Combined with a Modern Property Management System for Smooth Operations
Dömle Herrgård also utilise VisBook. Before implementing it, the hotel had to navigate a maze of different platforms—one for hotel bookings, another for the restaurant, and yet another for payment processing. This disjointed setup made daily tasks far more time-consuming than necessary.
“We had major issues with our old restaurant system. In reception, we could just about make things work, although it took longer, but the real problem was for the restaurant staff. The cash register, the integrations - nothing worked smoothly. We needed something simple and effective,” the Reception Manager explained.
With VisBook, every department now works within a single, integrated platform, ensuring that reception, housekeeping, restaurant staff, and event coordinators are always on the same page. Simply put, Dömle Herrgård has significantly reduced workload, improved efficiency, and enhanced guest service.
Collboration Between BookVisit
and VisBook
One of the biggest advantages of using both VisBook and BookVisit is how well integrated they are with one another to manage complex guest experiences and partner collaborations.
“For example, with the golf club next door, we have a close collaboration. With BookVisit and VisBook together, guests book everything directly through us, and we handle their golf times.”
Reception Manager, Dömle Herrgård
This integration enables Dömle Herrgård to offer fully packaged guest experiences, making it easy for visitors to book activities, accommodations, and dining in one smooth process.
A Future of Growth and Seamless Experiences
With VisBook and BookVisit working together, Dömle Herrgård has optimized daily operations, increased direct sales, and enhanced the guest booking experience.
The combination of a fully integrated property management system through VisBook, and a powerful direct booking platform through BookVisit, has enabled the hotel to operate efficiently, create compelling guest experiences, and maintain control over their sales strategy.
As Dömle Herrgård continues to expand its offerings and refine its guest services, VisBook and BookVisit continue to support their long-term success, ensuring that guests can enjoy a seamless, luxurious experience from booking to check-out.
