Hooks Herrgård
A Historic Manor Embracing Modern Solutions
About Hooks Herrgård
At Hooks Herrgård, history runs deep. The manor has been family-owned for generations, shaping every aspect of its operation. Guests and staff alike feel the warmth and authenticity embedded in its very walls. "We hope both guests and employees sense the family-like atmosphere we strive for - I think it's something that's truly in the walls here," Hans Edberg, CEO and co-owner, explains.
With its unique blend of a historic manor, a modern spa, a renowned golf course, and premier conference facilities, Hooks faces the daily challenge of ensuring guests experience seamless consistency throughout their stay. Architect Per Öberg, who originally designed the spa 12 years ago, still guides their architectural vision. "He and his team have a unique ability to combine the historical manor and its environment with modern design and the contemporary expectations guests have regarding comfort and technology," Hans adds.
Adapting to Evolving Guest Expectations
In recent years, Hooks Herrgård has seen significant shifts in guest expectations - especially with the arrival of spa-focused visitors who often differ from traditional golf or conference attendees. Recognizing that modern guests expect more than "just a conference and decent food," Hooks Herrgård has adapted by enhancing service and dining offerings.
"We believe we've got it just right when we say that Hooks Herrgård should combine business with pleasure, offering our guests a more enjoyable life. This approach has significantly boosted guest satisfaction," Hans notes.
Online Sales Surge with BookVisit
Switching to BookVisit dramatically improved Hooks Herrgård’s online bookings. "Within the first month, we already saw a significant increase. From December 2022 until the end of 2024, our online sales grew by 90%," Marie Lilja, Total Revenue Manager, reports.
Hooks Herrgård actively channels bookings online - especially for day-spa packages, events, and special offers. "Guests now easily see available days for different packages and don’t need as much guidance, simplifying our booking processes significantly," Marie explains.
Interestingly, Hooks Herrgård hasn’t faced the common hospitality challenge of over-reliance on external OTA channels. "We don't have issues with external channels like OTAs; we open them only as needed. Many offers are exclusively bookable directly online,” explains Marie.
Unified Operations with VisBook
Hooks Herrgård has also benefited from the unified solution that VisBook offers. “Having everything integrated in one system, especially restaurant reservations and the POS system, which were previously separate, is a huge advantage," Marie explains.
The housekeeping team has also benefitted immensely, with Marie noting that "It's fantastic that housekeeping now uses tablets where they can view tasks and mark rooms as cleaned directly – which means no more printed cleaning lists.”
VisBook has also improved front-desk efficiency significantly. "Check-in is smooth because everything starts from the booking screen - there’s no need to switch between modules," Marie explains. The spa team particularly values this integrated view, freeing up time for upselling rather than administrative work.
Additionally, VisBook’s built-in tools like e-payment links have simplified pre-arrival payment handling. "The more prepayment we receive in advance, the better prepared we are when guests arrive," Marie notes.
One popular operational feature are customizable lists and reports, which are “very popular across departments - each team can create their own lists and schedules, greatly improving our coordination. The kitchen list for example is really good.”
Continuing to Grow
Hooks Herrgård exemplifies how deeply rooted tradition can beautifully coexist with innovation and modern hospitality practices. By fully embracing VisBook and BookVisit, Hooks Herrgård has not only streamlined daily operations but also elevated guest experiences, aligning perfectly with the welcoming, family-driven atmosphere that defines the manor.
