For some years now, the American tradition and shopping day “Black Friday” has made its entrance into Europe. It can be a day associated with stress but also an opportunity to find bargains and buy Christmas gifts. We see it as an opportunity to increase sales, occupancy, and add value. This Friday marks “Black Friday,” and if you don’t have a plan in place yet, we would like to share some tips with you.
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Create Attractive Black Friday Packages
Why not craft a discounted package for stays early next year? It’s a smart way to fill rooms during the off-season. Enhance the experience by including add-ons in the package. Guests who feel they’ve made a great deal are often more willing to treat themselves to extra perks.
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Offer Black Friday Gift Cards
Gift cards are a crowd-pleaser, especially when paired with discounts. Design a “Black Friday gift card” that’s too good to pass up. Specify valid periods to boost bookings during slower seasons or give guests the flexibility to redeem when it suits them best.
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Spread the word about your Black Friday offer
Reaching out to past and potential guests is essential. Use email campaigns, social media posts, and direct links to highlight your Black Friday deals. The easier it is for guests to find and book your offers, the better your results will be.
How BookVisit Can Help
BookVisit provides tools that make it easy to maximize your campaigns and attract more guests. Our gift card module allows you to create and sell gift cards for occasions like Black Friday and other occassions. With booking engine features for crafting packages and promoting offers you can quickly implement a strategy that boosts both sales and guest satisfaction. Reach out to us here to learn more how we can help boost your direct sales!
