Strandflickorna
A Seaside Hotel Powered by BookVisit
About Strandflickorna
Nestled along the Gullmarsfjorden in Lysekil, Sweden, Strandflickorna offers more than a stay—it’s a living piece of coastal history. Guests can choose between three restored turn-of-the-century villas or enjoy private fjord access in two modern seaside studios, Havsateljén and Badpaviljongen. The property has become known for its eccentric charm, timeless hospitality, and deep ties to the surrounding nature.
Behind the operation is co-founder and CEO Bettina Salesjö, who has built and nurtured Strandflickorna for more than 30 years. As the business grew, so did the complexity of managing multiple properties and a wide range of guest experiences. Relying on basic tools and fragmented systems became a daily challenge.
A Smarter Way to Sell and Distribute
That’s where BookVisit came in. “BookVisit has given us the clarity we were missing,” says Gina Storm, Front Desk Manager. “Now OTA bookings, travel agency sales, and direct reservations all come together in one place. It’s a huge advantage when you’re running several properties with different guest types and tailored packages.”
Instead of overwhelming guests with every option at once, Strandflickorna can segment offers by villa, audience, and experience. Whether it’s a romantic seaside getaway, a conference package, or a family retreat, BookVisit ensures the right product reaches the right guest.
Driving Direct Bookings
BookVisit’s built-in features also support Strandflickorna’s goal of attracting more direct reservations. Tools like price comparison widgets encourage guests to book directly on the hotel’s website rather than through OTAs, often finding better deals in the process.
“That’s really important for us,” Gina explains. “It means less commission paid out, and more opportunities to connect directly with our guests.”
Working Together with VisBook
“The best thing is that BookVisit and VisBook talk to each other,” Gina says. “That integration saves us a huge amount of time every single day. Instead of juggling different systems, we can focus on giving guests a warm welcome.”
Additional tools like integrated gift card functionality have been particularly popular. “That was a real game changer for us,” she adds. “It works seamlessly, and our guests love it.”
Ready to Scale
For Bettina, the flexibility of the system is a big part of its appeal. “BookVisit is built to grow with you,” she says. “Whether you’re running a boutique property like ours or a much larger hotel, it’s a platform that adapts. You can start simple, or scale up with spa, restaurant, and conference tools as your business expands.” Her recommendation to other hoteliers is straightforward:
“Just do it.”
