Finnskogtoppen

Finnskogtoppen has used VISIT's PMS for many years, implementing it when they transitioned from manual reservations to a digital property management system.

“VISIT was our first PMS after we moved away from handwritten bookings in binders,” Therese says. “We’ve been very satisfied with it from the start.”

With the later introduction of a spa module, the system became even more central to their operations, as it allowed the hotel to manage spa treatments and bookings in one integrated platform.

Finnskogtoppen started working with BookVisit in December 2022. After the pandemic, the hotel carried out a light rebranding and made several updates to its website and marketing strategy.

At that time, their previous booking setup did not fully support their package-based business model. “When we first heard about BookVisit at a conference, we were immediately both excited and curious,” Therese recalls. “It turned out to be exactly the solution we had been looking for — and even more.”

Booking behaviour at Finnskogtoppen has evolved significantly in recent years. Previously, most reservations were handled manually, with roughly 70% coming through phone or email and only about 30% booked online. Today, the situation looks very different. More than half of private guests now book their stay online.

One of the biggest advantages of BookVisit has been the ability to sell additional services during the booking process. Before implementing BookVisit, Finnskogtoppen’s previous booking solution did not support upselling in the same way. Now, guests can easily add extras such as spa treatments, sparkling wine, late check-out, or cancellation insurance while booking their stay.

“On a typical Friday we might have five to ten bottles of sparkling wine already booked for rooms,” Therese says. “Before BookVisit, we didn’t sell a single bottle.” Many add-ons are now purchased automatically by guests during the booking process, without any active selling from the hotel team.

Today, the integration between VISIT's PMS and BookVisit plays an important role in Finnskogtoppen’s daily operations. Therese highlights that the systems complement each other very well. BookVisit provides an intuitive and easy-to-use booking experience, while VisBook serves as a powerful operational system behind the scenes.

“BookVisit is very logical and easy to learn, while the PMS is incredibly comprehensive and powerful,” she explains. Together, the systems allow the hotel to manage packages, pricing, and add-ons efficiently, with all information transferring seamlessly between the two platforms.

Allowing guests to manage bookings themselves has had a major impact on daily operations. Guests can now purchase gift cards, book rooms, reserve spa treatments, and add extras online without contacting reception. As a result, the amount of manual administration has decreased significantly.

Today, one person in reception manages bookings, phone calls, emails, and helpdesk tasks. “If BookVisit were removed, we would absolutely have needed to hire another full-time employee in reception,” Therese says.