Kokkedal Slot

Kasper highlights how BookVisit, and its integration with VisBook, reduces manual work and significantly improves accuracy, noting that “it has almost removed our manual mistakes – for example, when a room is cancelled but a table reservation or treatment isn’t, leaving us with occupied capacity but no guest.”

He adds that guests themselves can also interact with their bookings: “An added benefit is that the guest themselves can add to their reservation, both pre and during the stay.”

Over time, reducing manual work has become more than just a technical project - it has become part of the culture.

“Over the last six years we’ve worked systematically to reduce manual processes. We’ve now reached a point where it’s no longer just a strategic decision, it’s part of our mindset. When we encounter manual processes, the organisation automatically questions them and works to change the workflow rather than just accepting it.”

The result is a team that spends more time with guests and less time behind screens, something that is reflected both in guest feedback and employee motivation.

While many hotels still rely heavily on third-party platforms, Kokkedal Slot has steadily strengthened its own channels. One aspect of the transformation where change is most evident has been the growth in direct bookings thanks to BookVisit.

The numbers confirm that shift. Over the past six months, the hotel has seen an 18% increase in bookings overall, while the average room price has increased by 5%.

The most striking difference lies in the distribution channels. “Growth on third-party channels has followed the status quo,” Kasper explains, “meanwhile, revenue through our own channels has increased by 39%.”

Beyond merely room bookings, Kokkedal Slot has also focused on growing revenue through packages and additional experiences. Here the results have been particularly strong.

The hotel has recorded a 68% increase in package sales and an 80% increase in add-on purchases over the past 6 months. “For packages, that’s especially strong because we already had good growth in that area,” Kasper says. “Add-ons are growing from a smaller base, so there’s still a lot of potential ahead.”

Kasper also highlights that guests benefit from the convenience, while internally the team can better control availability: “We can create a capacity limit on packages, so we do not risk selling everything at the lowest offer.” That potential is especially important as the hotel reaches capacity in several periods throughout the year.

“We’re seeing strong growth in overnight stays, packages and events. But we have huge potential in upselling and additional services,” he explains. “In many periods our capacity is already fully utilised, so the next step is generating more revenue from the guests we already have rather than acquiring entirely new ones.”