{"id":6784,"date":"2024-07-01T15:22:53","date_gmt":"2024-07-01T13:22:53","guid":{"rendered":"https:\/\/bookvisit.com\/?p=6784"},"modified":"2024-10-16T13:48:50","modified_gmt":"2024-10-16T11:48:50","slug":"5-tips-to-increase-direct-bookings-summer","status":"publish","type":"post","link":"https:\/\/bookvisit.com\/da\/2024\/07\/01\/5-tips-to-increase-direct-bookings-summer\/","title":{"rendered":"5 quick tips and reminders to increase direct bookings this summer (and beyond)"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;6796&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;15px&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;3vh&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h4>As the summer season, and big peak time for hospitality, has arrived there\u2019s a lot on the agenda for hoteliers; manage summer staff, provide exceptional guest experience, manage communication with partners and stakeholders, and maximize revenue. To get that extra revenue, and not let majority of bookings slip away to OTAs, direct bookings on your own website is key. To help you on the way, here are some quick tips and reminders to optimize your hotel\u2019s website for direct bookings this summer (and beyond):<\/h4>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;3vh&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-check\" data-animation=\"true\" data-animation-delay=\"0\" data-color=\"extra-color-1\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>\n<h4>A \u2018Book Now\u2019 button that catches the viewer\u2019s attention<\/h4>\n<\/li>\n<\/ul>\n <\/div>[\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; top_margin_phone=&#8221;-20&#8243; bottom_margin_phone=&#8221;20&#8243; left_margin_phone=&#8221;65&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][nectar_btn size=&#8221;large&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Accent-Color&#8221; color_override=&#8221;#ff900e&#8221; solid_text_color_override=&#8221;#ffffff&#8221; icon_family=&#8221;default_arrow&#8221; text=&#8221;Book now&#8221; css_animation=&#8221;fadeIn&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; top_margin=&#8221;-45&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-check\" data-animation=\"true\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> <span class=\"NormalTextRun SCXW17549929 BCX0\">Make <\/span><span class=\"NormalTextRun SCXW17549929 BCX0\">sure your \u2018<\/span><span class=\"NormalTextRun SCXW17549929 BCX0\">Book Now&#8217; button<\/span><span class=\"NormalTextRun SCXW17549929 BCX0\">,<\/span><span class=\"NormalTextRun SCXW17549929 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW17549929 BCX0\">is <\/span><span class=\"NormalTextRun SCXW17549929 BCX0\">highly visible by placing it in the header or another prominent location on every page. Use contrasting colors to <\/span><span class=\"NormalTextRun SCXW17549929 BCX0\">make sure it stands out<\/span><span class=\"NormalTextRun SCXW17549929 BCX0\"> and captures a potential guest\u2019s attention<\/span><span class=\"NormalTextRun SCXW17549929 BCX0\"> at the <\/span><span class=\"NormalTextRun SCXW17549929 BCX0\">first <\/span><span class=\"NormalTextRun SCXW17549929 BCX0\">glance.<\/span> <\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; top_margin=&#8221;-23&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;3vh&#8221;]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-check\" data-animation=\"true\" data-animation-delay=\"0\" data-color=\"extra-color-1\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>\n<h4>Appealing and detailed descriptions that visualize an experience<\/h4>\n<\/li>\n<\/ul>\n<p>Help potential guests visualize their stay by providing comprehensive and engaging descriptions of your rooms and property. Don\u2019t forget that summer travelers, more often than not, want to have an experience at your hotel &#8211; so focus on benefits and experiences rather than just features of the hotel room. <\/div>[divider line_type=&#8221;No Line&#8221; custom_height=&#8221;3vh&#8221;]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-check\" data-animation=\"true\" data-animation-delay=\"0\" data-color=\"extra-color-1\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>\n<h4>High-quality photography<\/h4>\n<\/li>\n<\/ul>\n<p>Make sure that you use professional, high-resolution images to show your property at its best; highlighting rooms, facilities, and key attractions on your website. <\/div>[divider line_type=&#8221;No Line&#8221; custom_height=&#8221;3vh&#8221;]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-check\" data-animation=\"true\" data-animation-delay=\"0\" data-color=\"extra-color-1\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>\n<h4>Highlight packages and offers to stand out from OTAs<\/h4>\n<\/li>\n<\/ul>\n<p>Provide and highlight special offers and packages that guests can\u2019t find on OTAs. Such as last-minute deals when booking on your website, a tailored spa &amp; dinner package, late check-out options, and more, can motivate guests to book directly. <\/div>[divider line_type=&#8221;No Line&#8221; custom_height=&#8221;3vh&#8221;]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-check\" data-animation=\"true\" data-animation-delay=\"0\" data-color=\"extra-color-1\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>\n<h4><span class=\"TextRun SCXW17549929 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW17549929 BCX0\">Spread the word on social media<\/span><\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span class=\"TextRun SCXW17549929 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW17549929 BCX0\">If your hotel has social media accounts set up, make sure that you\u2019re active through these channels, and link to your website\u2019s online booking. If you have summer packages and deals set up in your online booking, promote these on your social media and website to engage potential guests.<\/span><\/span> <\/div>[divider line_type=&#8221;No Line&#8221; custom_height=&#8221;3vh&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h2><span class=\"TextRun SCXW192016346 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW192016346 BCX0\"><strong>To sum up&#8230;<\/strong><\/span><\/span><\/h2>\n<p>&nbsp;<\/p>\n[\/vc_column_text][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]We hope these quick tips can be of help, or act as reminders, for optimizing your hotel\u2019s website and getting those extra direct bookings in this summer season! Stay tuned for more tips for increasing direct sales going forward.[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;3vh&#8221;][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;default&#8221; custom_height=&#8221;5vh&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h4><span class=\"TextRun SCXW218337479 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW218337479 BCX0\">At <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW218337479 BCX0\">BookVisit <\/span><span class=\"NormalTextRun SCXW218337479 BCX0\">, we are committed to supporting <\/span><span class=\"NormalTextRun SCXW218337479 BCX0\">hotels and other <\/span><span class=\"NormalTextRun SCXW218337479 BCX0\">accommodation <\/span><span class=\"NormalTextRun SCXW218337479 BCX0\">categories <\/span><span class=\"NormalTextRun SCXW218337479 BCX0\">within hospitality <\/span><span class=\"NormalTextRun SCXW218337479 BCX0\">every season of the year. Our platform is designed to help you increase direct bookings, improve operational efficiency, and <\/span><span class=\"NormalTextRun SCXW218337479 BCX0\">ultimately boost <\/span><span class=\"NormalTextRun SCXW218337479 BCX0\">profitability. <\/span><span class=\"NormalTextRun SCXW218337479 BCX0\">If <\/span><span class=\"NormalTextRun SCXW218337479 BCX0\">you\u2019re <\/span><span class=\"NormalTextRun SCXW218337479 BCX0\">curious to learn more, <\/span><span class=\"NormalTextRun SCXW218337479 BCX0\">reach out to us<\/span><\/span> <a class=\"Hyperlink SCXW218337479 BCX0\" href=\"https:\/\/bookvisit.com\/book-a-demo-2\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW218337479 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW218337479 BCX0\" style=\"color: #ff900c;\" data-ccp-charstyle=\"Hyperlink\">here<\/span><\/span><\/a><span class=\"TextRun SCXW218337479 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW218337479 BCX0\">.<\/span><\/span><\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221;&#8230;<\/p>\n","protected":false},"author":4,"featured_media":6796,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[64,63],"tags":[65,67,66],"class_list":{"0":"post-6784","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-hospitality-management","8":"category-tips-tricks","9":"tag-direct-booking-strategy","10":"tag-hospitality","11":"tag-website-optimization"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 quick tips and reminders to increase direct bookings this summer (and beyond) - BookVisit<\/title>\n<meta name=\"description\" content=\"Boost your hotel\u2019s direct bookings with 5 quick tips! 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